Joan FitzGerald
VP Data Excellence and Privacy
About
Joan FitzGerald is a data leadership and marketing optimization expert in the media and entertainment industry. She is the Founder and CEO of Data ImpacX LLC, specializing in data and measurement strategies in a complex privacy ecosystem for brands and publishers. Joan has held leadership roles including Vice President of Data Excellence and Privacy at the Association of National Advertisers and Senior Vice President at PremiumMedia360. She has a strong track record in pioneering industry innovations such as cross-platform measurement, programmatic automation for TV and OTT, machine learning for media planning, and privacy-compliant data solutions.
Priorities
Joan’s priorities focus on driving data transformation in marketing through privacy-compliant, scalable, and actionable data solutions. She emphasizes optimizing paid media performance and customer acquisition strategies by leveraging advanced analytics and data management. Joan leads efforts to develop efficient data pipelines, dashboards, and measurement frameworks that deliver insights across multiple media platforms including digital, TV, OTT, and radio. Her goal is to help marketers navigate data challenges and privacy priorities while maximizing marketing ROI and fostering ecosystem partnerships.